Suneo's father, also known as Mr. Honekawa, is a very successful businessman. His public relations give Suneo many things to show off. He appears less frequently than Suneo's mother, distinguishable with straight hair and a mustache. He is often the one who initiates holiday tours that Suneo would invite his friends for. He has lots of relationships with business elites. He likes to drink juice very much. In one episode, he drank twenty juice bottles.
In the U.S. English dub, his mustache is edited out to avoid resemblance to Adolf Hitler.
In the 30 years special, he is said to be mischievous.